Northside Medical AI Assistant

HealthcareMarketing & Sales

Northside Medical Group has 12 clinics and was drowning in phone calls. Appointment scheduling, prescription refills, basic questions—all handled by humans who could have been doing higher-value work.

4 months

80%

AI Handled

Instant

Response Time

25%

Higher CSAT

Northside AI

80% queries handled · Instant

I'd like to schedule an appointment with Dr. Chen for next week.

I found available slots with Dr. Chen. Here are her openings:

The Challenge

They'd tried off-the-shelf chatbots. Patients hated them. The bots couldn't handle anything beyond 'what are your hours?' and routing to a human took just as long as calling in the first place.

Our Solution

Built a custom AI assistant using GPT-4, trained on their specific workflows and policies. But the key was the fallback logic—when the AI isn't confident, it escalates smoothly to staff instead of frustrating patients.