Urban Threads

RetailE-commerce

Urban Threads is a fashion retailer with 30 stores and a struggling e-commerce presence. Their platform was built on an outdated Magento installation that took 8 seconds to load. Conversion rate was abysmal.

4 months

40%

Conversion Lift

1.2s

Load Time

25%

Fewer Returns

Urban Threads

Fashion · 30 Stores

1,652 In Stock

42 Low

Wireless Pro

$299156

Smart Hub

$14989

Air Pods X

$199234

Nano Watch

$39912

Power Bank

$79445

Cam 360

$24967

Real-time sync

Today's Revenue:$24,847+18.2%

The Challenge

The old site was slow, the checkout was confusing, and inventory sync between stores and online was a mess. Customers would order items that weren't actually in stock. Returns were killing margins.

Our Solution

Built a headless commerce platform on Next.js with real-time inventory sync. Redesigned checkout to be mobile-first (70% of their traffic). Added AI-powered size recommendations to reduce returns.

Key Results

Conversion rate up 40%

Page load time: 8s → 1.2s

Returns dropped 25%

Inventory accuracy hit 99.5%

Technology Stack

Frontend

Next.jsTypeScriptTailwindCSS

Backend

Node.jsPythonPostgreSQLRedis

Cloud

AWSCloudFrontLambda

Other

Shopify APIStripeTensorFlow

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